Scoring Criteria
Lead ScoringLast updated July 2026
Default criteria
The base score runs automatically on every lead with zero configuration. Scoor evaluates data quality and profile completeness, then returns a 0–100 score and tier.
Best practice: Sort your lead list by score descending. Work the top 20% first. Most teams see their close rate improve within the first week just from prioritisation alone.
Custom scoring rules
On Pro and Agency plans, you can layer custom rules on top of the base score. Go to Settings → Scoring Rules to add rules like:
- +15 points if industry is "Coaching" or "Real Estate"
- +10 points if company size is 10+ employees
- −20 points if email is from a free provider (Gmail, Yahoo etc.)
- +5 points if source is "Facebook" (high-intent traffic)
- −30 points if country is not in your target list
Custom rules are additive — they adjust the base score up or down, capped at 0–100.
Pipeline signals
Lead scores update automatically as they move through your pipeline:
| Pipeline event | Score effect |
|---|---|
| Call booked | +10 points (showed intent) |
| No-show on call | −15 points |
| Responded to message | +5 points |
| Marked "Do Not Call" | Score frozen at current value |
| Closed Won | Contributes to attribution report |
Was this page helpful?