Lead Scoring Overview

What is lead scoring?

Scoor automatically assigns every lead a score from 0 to 100 based on signals like email quality, company data, phone validity, and profile completeness. The score tells your setters exactly who to call first.

Instead of working leads in the order they came in, your team works the hottest leads first — which typically increases booked call rates by 30–50% without any extra ad spend.

How scores are calculated

Scoor's scoring engine combines data quality signals with fit signals. The base score is calculated automatically for every lead:

Signal	Impact	Description
Email deliverable	High +	Email passed all MailGuard checks
Business email	Medium +	Not a free provider (Gmail, Yahoo etc.)
Phone valid & reachable	High +	Phone number exists and is in service
LinkedIn profile found	Medium +	Real person with a professional profile
Company data found	Medium +	Domain resolves to a real company
Website detected	Low +	Has an active business website
Duplicate lead	High −	Same email or phone already in workspace
Disposable email	High −	Known throwaway provider (even if bypassed)

Score tiers

Score	Tier	Recommended action
80 – 100	🔥 Hot	Call within 5 minutes. Real person, real company, all data verified.
60 – 79	✅ Qualified	Call same day. Good signals but missing some data points.
40 – 59	⚠️ Warm	Call within 24 hours. Limited enrichment data available.
0 – 39	❌ Cold	Low-confidence lead. Add to nurture sequence or discard.

Lead enrichment

When a lead is added to Scoor, the enrichment engine runs automatically in the background (typically within 5–10 seconds). Scoor looks up:

• Company name, estimated size, and industry from the email domain
• LinkedIn profile URL (person and company)
• Phone number carrier and line type (mobile, landline, VoIP)
• Business website URL
• Location (country, state/city)
• Duplicate detection across the workspace

Each enrichment uses 1 credit. Credits reset at the start of your monthly billing cycle. Unused credits don't roll over.