Metaboard Overview
MetaboardLast updated July 2026
What is Metaboard?
Metaboard is Scoor's Facebook Ads command centre. Connect your ad account and get live performance analytics, lead-to-revenue attribution, AI coaching, budget alerts, and an ad library spy tool — all inside one dashboard.
Read-only access. Metaboard only reads your ad data via the Facebook Marketing API. It never creates, pauses, or modifies campaigns on your behalf.
Connecting Facebook Ads
- Go to Metaboard in your sidebar
- Click Connect Facebook Ads
- Log in to Facebook and approve read-only access in the popup
- Enter your Ad Account ID — found in Facebook Ads Manager under Account Overview. It looks like
act_1234567890 - Click Connect — your campaigns load instantly
Multiple ad accounts: You can connect multiple Facebook ad accounts to one Scoor workspace. Repeat the connection flow for each account.
Dashboard tabs
| Tab | What you see |
|---|---|
| Ad Analytics | Live campaign, ad set, and creative metrics — spend, impressions, CTR, CPL, frequency, ROAS, results |
| Attribution | Which campaigns generated which leads, how many booked, how many closed, and the revenue per campaign |
| AI Coach | AI-powered analysis of your campaign data vs 2025 industry benchmarks with specific action recommendations |
| Alerts | Budget and performance alerts sent via email — e.g. CPL exceeds $X, frequency above 3.5, budget 90% spent |
| Ad Library | Search competitor ads, save to your swipe file, and generate AI copy variations from winning creatives |
Permissions & data access
Metaboard requests the following Facebook permissions when you connect:
ads_read— Read campaign, ad set, and ad performance dataread_insights— Read advertising insights and analyticspages_read_engagement— Read Page engagement metrics linked to your ads
Scoor does not request ads_management and cannot modify your campaigns. You can revoke access at any time from your Facebook App Settings.
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